According to the company, the new slogans reflect how business and “life” are becoming increasingly intertwined. An irate viewer called the company to ask why Harman was licking his fingers, to which manager Ken Harbough replied “Well, it's finger lickin' good”. Not the catchiest mantra ever but the phrase is meant to encapsulate Facebook's newfound sense of responsibility and eagerness to build upon a solid foundation. Apple Inc. Byte into an Apple. Guinness hired London advertising agency S. H. Benson in 1929 to create its first modern campaign for the UK market, and the agency came up with the tagline “Guinness is good for you” after interviewing drinkers, who were convinced the alcoholic beverage was doing them good. Needless to say, the slogan was lampooned and fueled countless toilet-related jokes. Itâs all about thinking differently. Maybelline's catchy and ever so slightly cheesy slogan was invented in 1991 by the marketing team of New York investment company Wasserstein Perella & Co., and helped nail the brand's reputation for flawless, natural-looking make-up. As the company matured, the motto was changed to the less destructive “Move fast and build things”. Amid accusations of hypocrisy, Google parent company Alphabet quietly dropped “Don't be evil” in 2015 in favor of “Do the right thing”.
Live Better. Marketing for The Coca-Cola Company based on the Open Happiness theme also appeared in the United States as print ads in newspapers, in television commercials, in outdoor advertising, and in in-store advertising, source: Wikipedia. During the coronavirus pandemic this inclusive slogan has been used in the brand's ads to underline the renewed sense of togetherness the crisis has brought about. McDonaldâs continues to have the âIâm lovinâ itâ slogan appear on most all of its product packaging; and has made no major announcement that the company will use any other slogan exclusively in place of this one any time in the near future according to Wikipedia. Instead of talking about the product, they talk about how the product makes people feel. Taglines represent the tone and feeling you want for your products or services. People will attack you for your audacity, but at least youâre promoting great role models. Page 2 of 3 « 1 2 3 » Browse Our Slogans Categories. Many McDonald's restaurants even offered free Big Macs to customers who could recite the slogan in under three seconds.
These few words might give you tons of trouble, because itâs not easy to come up with a good brand slogan. Advertising execs have had a lot fun playing with the slogan over the years but, like all good things, it had to come to an end eventually.
The swap has been a resounding success for Maybelline, which enjoyed impressive growth the following year. How to create slogans Energizer Impossible is Nothing. The phrase, which was created by advertising agency Needham, Harper & Steers, appeared as a rapped jingle in a super-popular 1970s campaign. MasterCard: “There are some things money can’t … Adidas There is no substitute. According to the study conducted by researchers from Texas Tech University called âA study of the antecedents of slogan likingâ the Nike âJust Do Itâ was the most recalled slogan of all.
5. ", 10 Great Facebook Status Update Template Examples, 6 Sustainable Competitve Advantage Examples for Social Media, Eysenck Personality Types Explained: Extraversion vs Neuroticism vs Psychoticism, 125 Positive Affirmations for Success and Prosperity, 101 Positive Affirmations for Anxiety and Stress Relief, 100 Powerful Money Affirmations for Financial Abundance, Four Temperaments Explained: Sanguine vs Choleric vs Melancholic vs Phlegmatic Personality Types, 125 Powerful Morning Affirmations to Start Your Day, Explaining the 4 Color Personality Test: Blue vs Green vs Gold vs Orange, 200 Motivational Words of Encouragement for a Friend [Affirmations & Quotes], The 6 Female Personalities: Alpha vs Beta vs Gamma vs Omega vs Delta vs Sigma. Slogans succeed when theyâre memorable. It works because itâs motivates people. Famous Company Slogans: Product or Company: Think Small.