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The logo, combined with our name change, harnesses who we are. All rights reserved. Copyright © 2019 King Arthur Baking Company, Inc. All rights reserved.
We simply love logos! As of 8 a.m. on July 20, 2020, it is decreed: King Arthur Flour will henceforth be known as King Arthur Baking Company. The revered baking ingredient saw a huge spike in home-baking interest due to the coronavirus pandemic and mandatory lockdowns – specifically driving calls and emails to its King Arthur Baking Hotline, which saw a huge influx in communication, including some not so common questions.
A slew of reliable online recipes, a handy Baker’s Hotline, and the debut of the new COVID times “Isolation Baking Show” all helped make King Arthur Flour an indispensable resource for quarantine bakers. George Washington was America's first president. But it remains to be seen how attached the loyal longtime customer base is to King Arthur's slightly fusty yet familiar image. In recent months, baking has become somewhat of a national pastime over in the USA, with 80 per cent of infrequent bakers – those who previously baked a few times a year – now baking at least a few times a month. In 1992, King Arthur's Life Skills Bread Baking program taught 900 Connecticut schoolchildren to bake bread and share it with those less fortunate.
$22.95 (26) Add to Cart. Carrying on a long-time business commitment to do the right thing, King Arthur proudly became a founding B Corp member, changing its bylaws to reflect its commitment to all stakeholders: shareholders, business partners, the community, and the environment. Baking has been seen as an old-fashioned pursuit, associated with nostalgia and family and warm kitchens smelling deliciously of breads, cakes, and cookies.